TikTok / Buying Decisions
Buying decisions need fewer tabs
Most tech research fails because people compare specs instead of deciding what job the device must do.
Most buying decisions do not need more tabs. They need a clearer job definition.
People compare laptops, phones, keyboards, monitors, and software like every spec has equal weight. It does not. The right question is simpler: what job must this thing do, under what constraints, and for how long?
A powerful device that does the wrong job is expensive noise. A boring device that solves the actual constraint is leverage.
Start with the job. Then filter the market. Not the other way around.